Digital strategy
A plan you can act on: which channels, tools and budgets get you to your goals, and in what order.
- Where you stand
- Roadmap and budget
- KPIs to steer by
What I do
Four ways to get you there.
Every step below is one I take myself.
Rapid prototyping
Ideas turned into clickable versions within days, so you can test before you invest.
- Clickable prototypes
- User tests
- Go / no-go advice
Brand and web design
An identity and a website that people understand at first glance and remember afterwards.
- Brand identity
- Website design and build
- Framer · Shopify
SEO
The right people find you at the moment they search for what you offer.
- Technical audit
- Content and keywords
- GA4 · GTM tracking
Routes driven
Work that got somewhere.
A selection of clients, from a local caterer to a national federation.
Leading the French-speaking market for 3D-printed insoles
A fast website and shop for printers, software and scanners, in French and Spanish, built to rank.
Sales doubled in year two, without extra advertising
An online store shipped in two months, just as the pandemic began.
A new brand and website in three months
Identity and site for Sofie Velghe's orthodontics centre in Tervuren.
The banking sector's societal figures in one dashboard
A live dashboard for the Belgian Financial Sector Federation, on their Drupal platform.
Age checks from a phone or webcam image
Deep learning that estimates whether someone is of legal age, certified by an independent third party.
How the trip works
Four stops, no surprises.
Every hour is logged per task in Notion and shared with you.
- 1
Intake
We talk about where you want to go and whether I'm the right fit. If so, a deep-dive follows, by video or in person.
- 2
Proposal
A tailored proposal, hourly or at a flat fee, with the route and the cost laid out before we start.
- 3
Build
Steady progress with regular updates. You see the work and the hours as they happen.
- 4
Launch
Thorough testing, then launch on managed hosting or a clean hand-over of every source file.
The driver
Evert Willems.
Son of an audio engineer and a functional analyst, I have been taking websites apart to see how they work for as long as I can remember.
Over more than ten years I built an all-round knowledge of digital marketing at Adforce, Emakina and Degroof Petercam, where I was head of digital marketing. Since 2022 I design and build in Framer, a design tool that publishes straight to the web.
I work best with teams who bring the same care and commitment as I do.